WHY TAXTECH TRAINING ISN'T WORKING!

AND WHAT TO DO ABOUT IT

A Tech Inflection Point Has Arrived, and Why This is GOOD NEWS for Tax! 

 Coming Soon! A Remarkable Opportunity to Break Free of Our Digital Disadvantage and Lead Again—Properly!

This New Community is Your Fast Track Back!

FOUNDER MEMBERSHIP EXPIRES SOON!

WHAT: Brand New ACTIVE Community Coming Soon! Low Cost. See benefits below.

WHEN: Starting Now! Help us Shape the New Community. This FREE Opportunity Expires Soon!

WHY: Because it helps us to help you. And I'm betting you'll be so inspired that you'll want to join.

THE FIRST FREE STEP EXPIRES IN LESS THAN TWO WEEKS!

Dear Valued Colleague,

Something BIG is coming soon—a community dedicated to transforming the tax function.

Because transformation is where the value lies—tech is just how it gets funded!

And yes, the first steps on this journey really are FREE.

Assuming you start now.

Because later, you'll be in catch up mode.

And your one chance to contribute, shape, and build it from the start will be gone.

But we have no intention of doing this without you.

Ok, it's not completely new. What is BRAND NEW is how it's delivered to you.

It's based on TX—the style of tax transformation that answers the tax technology question.

And it’s WORKING MUCH BETTER than traditional taxtech rollouts as we know them.

We’re seeing genuine momentum…

Without confusion.

Without vendor dependency.

Without chasing the next platform.

Without wondering what it all means for you.

It’s like the opposite of “tax technology” as it’s usually done.

YOUR JOURNEY STARTS WITH ME FOR FREE

But first, let's make sure I'm not wasting your time.

The last thing you want is to become involved early …

Only to find out this "really isn't your thing".

And it might not be.

Because it's definitely not for everyone.

WHO THIS IS FOR:

• Tax professionals ready to lead—not just react to—transformation.

• People who know they bring strategic value but need the structure and clarity to express it.

• Those who want to connect with others facing the same digital complexity—but without the vendor noise.

• Anyone curious about how transformation actually works inside tax—not just how to use a tool.

• Leaders and rising stars who want to build long-term capability, not chase trends.

• People who are done waiting for someone else to connect the dots for them.

By the way, you don't need to be a certified tax specialist. Tax technologists or anyone dedicated to leading, operating, or supporting modern tax functions are catered for.

If this sounds like you—you're exactly who we're building this for.

WHO THIS IS NOT FOR:

• People looking for quick fixes or a magic platform.
• Anyone who thinks transformation = software.
• Folks unwilling to engage, challenge, or be challenged.
• People who want answers without contributing to the conversation.
• Those expecting training wheels—we’ll help you lead, not follow.
   

   

  Cool?

  Cool.

WHY YOU NEED THIS NOW.

Tax transformation has CHANGED.

You’ve probably felt it.

It’s no longer just about picking tools or sitting through another demo.

The old approach—buy software, assign IT, hope for the best—is falling apart.

In fact, some people are starting to realise…

TAX TECHNOLOGY, AS USUALLY DONE, IS BROKEN.

Here’s what that looks like:

You see an opportunity—maybe an ERP rollout, a new e-invoicing requirement, or just a long-overdue upgrade.

You want to lead. You want to do it right.

So you start by trying to build the PERFECT BUSINESS CASE.

You spend an eternity figuring it out.

You talk to IT. You talk to vendors. You talk to trusted advisors.

You sit in cross-functional meetings trying to make tax sound “transformational.”

Then you’re told you need the PERFECT TOOLSET.

So now you’re evaluating platforms… again.

And of course, everything has to align with the project plan, the budget cycle, and “the enterprise architecture.”

Meanwhile, you're stuck trying to write the PERFECT SLIDE DECK to convince stakeholders.

You’re piecing together transformation logic from old training decks, generic frameworks, and half-promises from system integrators.

AND IT TAKES FOREVER...

But you're proud of it.

As you SHOULD be.

You put in the work.

You did everything you're supposed to do.

You're convinced your plan works.

You've worked through every aspect.

And then you post something internally—an insight, a recommendation, a roadmap.

You’re not quite sure it landed.

Maybe it gets silence.

Maybe it gets sidelined …

Or worse. It gets lip service.

Either way... NOTHING MOVES.

And that’s frustrating.

Because you did the work.

You tried to lead.

But you feel ignored—or worse, misunderstood.

In full view of the people who needed to see you as credible.

SO THEN YOU TRY TAX TECH TRAINING!

You sign up.

You spend time, energy, maybe even budget.

And yes—you learn something.

You get new language, new tools, maybe even some credibility boosts.

But when it comes to real influence? Real change?

The traction just isn’t there.

Maybe you go back to the drawing board, or …

YOU TOOK ACTION

You got ahead of the curve.

You built a taxtech team.

Maybe even formalized a Tax IT function.

You hired smart people. You aligned early.

You weren’t waiting around.

And that’s exactly what made you stand out.

But here’s the thing:

It’s still patchy, fragile, and difficult to sustain.

Your smartest person is now the bottleneck.

Your “architecture” is mostly good instincts.

You’re solving pain points—not root causes.

And the systems?

They’re driving you more than you’re driving them.

You’re in meetings after the big decisions.

You’re managing tickets instead of direction.

You’re stuck proving value instead of expanding it.

You’ve got a lot built—

But it still feels like it could all unravel if one person left…

Or if the next project goes off-script.

So you keep asking:

Is there a better way to do this?

Not just survive another rollout.

But actually lead—with confidence, with clarity, and without the constant firefighting.

There is.

AND THEN CAME AI

Not as a trend.

As a turning point.

Suddenly, the 84% failure rate in transformation projects¹ makes sense.

The problem was never the tools.

It was how we used them.

Or more often—how we failed to see technology strategically.

That’s what AI changes.

When used the right way, AI gives us leverage we’ve never had before.

We treat it like electricity—it powers everything, but doesn't distract from the real work.

This isn’t about prompts.

It’s about perspective.

And in TX, AI isn’t separate.

It’s built into the digital culture.

It’s what makes this community viable.

Scalable. And worth showing up for.

That’s a remarkable opportunity.

Not just to learn AI.

But to lead because of it.

BUT THAT'S NOT WHAT'S HAPPENING TODAY

Right now, tax authorities are quietly building out sophisticated digital profiles on businesses—

using the data they collect through e-filing and real-time reporting.

At first, it looked like plumbing.

Now, it’s turning into meaning.

Because with AI in the mix, they’re not just collecting data.

They’re interpreting it.

And soon, they’ll be drawing conclusions faster than you can respond.

This isn’t just a regulatory shift.

It’s a power shift.

And while that’s happening…

Traditional companies have had a love-hate relationship with enterprise technology.

It’s big. It’s expensive. It’s hard to govern.

And with AI providing the leverage, the pressure to get it right is only going to grow.

So tax teams are responding.

They’re appointing Tax Technology & Transformation Managers.

They’re trying to modernize.

And it’s working—as far as it goes.

These people are doing great work.

They’re using their business acumen, tax insight, and strength of character to keep things from falling apart.

But let’s be honest:

It’s temporary respite.

There's no skills succession.

AI should be your breakthrough.

Instead, it’s arriving into the same old structure.

Same priorities.

Same playbook.

Same problems—just faster.

Because the training they get?

It teaches tools.

It explains platforms

It covers IT level 101.

It helps them deliver—but not design.

It teaches them how to keep up—

But not how to lead.

Because tech, as important as it is, is only 20% of the challenge¹.

The other 80%?

That’s in the blind spot.

That’s the domain of TX.

And here’s the problem:

That gap?

It doesn’t show up as a line item.

It shows up as frustration.

As rework.

As meetings that go nowhere.

As projects that solve symptoms, not systems.

It shows up in something we call:

The Cycle of Capability Frustration.

Where you’re doing everything “right”—

And still not getting traction.

Where you see the risks—

But can’t move the room.

Where you feel accountable—

But not in control.

Because…

What if the process you’re automating was flawed to begin with?

What if the software you’re configuring wasn’t built with your logic in mind?

What if the very idea of “faster compliance” is costing you strategic relevance?

That’s the trap.

It looks like progress.

But it locks in the past.

You end up thinking the next platform will solve it.

And in the meantime?

You’re undervalued.

You’re over-relied on.

And you’re only tapping 20% of what digitalization can actually deliver.

The rest—the 80% that changes everything—

Stays out of reach.

Until now.

Because TX doesn’t fight the tech overlord.

It tames it.

You’ve succeeded when the vendors start coming to you for clarity and ...

You never fear tech innovation again.

AND THAT'S NOT THE BEST PART

See, that 80/20 ratio?

It doesn’t just show up in what makes transformation real.

It shows up in where the value is!

Technology might be 20% of the equation—

But when you get the other 80% right?

That’s where the real ROI comes from.

Here’s what that means for you:

Until now, enterprise technology has put tax at a structural disadvantage.

We were last in line.

The data was upstream.

The decisions were made before we even saw the plan.

Our job?

Retrofit. Reconcile. Report.

Meanwhile, the value?

Got built somewhere else.

We were left behind.

Even powerless.

But that’s changing—fast.

Because as tax starts to mirror what authorities are doing—

As we adapt to real-time data, transactional reporting, and digital audit trails—

We gain something we’ve never fully had:

Visibility.

Not just into risk,

but into how the business actually runs.

It’s the basis for how we do our jobs in modern tax.

And with that visibility comes something else:

The power to lead.

Not by force.

Not by escalation.

But because we now sit where the system logic lives.

That’s what TX unlocks.

It’s how tax moves from specialist compliance and loss prevention—

To strategic advisor.

To enterprise partner.

That’s why this new community is tagged:

Beyond Compliance.

Because that’s the shift.

You stop being a “review function.”

You start being heard.

You stop reacting to plans you didn’t help build.

You start being part of the blueprint.

You stop wondering if you’re adding value.

You know you are.

That’s what this community is for.

To give you the tools, the structure, and the confidence

To finally show up with the clarity you’ve always had the instinct for.

WHAT THE COMMUNITY DELIVERS (AND WHAT IT ASKS OF YOU)

This isn’t plug-and-play.

There’s no “out-of-the-box transformation.”

There never has been and never will be.

It’s going to take time.

It’s going to take work.

And yes, you’ll face resistance—internally and externally.

Because shifting tax from a support function to a transformation partner?

That doesn’t happen by accident.

It happens by design.

Some companies are already making progress.

They’ve got dedicated teams.

They’re aligning upstream.

They’re even influencing enterprise builds.

But even they still haven’t cracked it.

Not completely.

And that’s where this community comes in.

We don’t have all the answers.

But we have the capability to find them—

To test them, sharpen them, and make them fit your reality.

Not just conceptually.

But structurally.

And sustainably.

Here's what the community will look like …

• A shared platform.
• TX frameworks and tools.
• Weekly TX Pulse.
• Live clinics.
• Guest advisors.
• Open forum.

You’ll see:

• Monthly workshops
• Member success stories
• AI-powered guidance
• Curated content
• Articles
• Playbooks
• Templates
• And training modules …

Not just Smart Tax Technology and Transformation at a price point that makes it a no-brainer—

But a brand new TX Academy, designed to help you unlock 100% of the value technology can offer tax.

Will all of this be live on Day 1?

Nope.

We’re not building for optics.

We’re building for impact.

We’ll start with a focused set.

And from there—we build what you need.

With your help.

Because your input shapes what comes next.

We want you not just to join—

But to co-create (How? Keep reading …)

Because that’s how we move tax from specialist operator

To trusted partner in transformation.

Putting put you back in the driver's seat.

Because that's the future of tax.

So, this community is for you if you have questions, not requirements.

DON’T LET THE LOW PRICE FOOL YOU

Shortly, when the community opens,

Founding Members will pay just $47 a month.

Not for the first month.

Not for a limited time.

Forever—as long as you remain a member.

That’s not a typo.

That’s a 96% discount compared to our original flagship pricing for training.

(Yes—this price includes the initial 6-week challenge:

“Think the TX Way in 6 Weeks.”)

Why such a big drop?

Because we’ve learned something.

Linear learning is broken.

The idea that you wade through modules, finish the course, and emerge “transformed”?

Nice theory. Doesn’t stick.

The real breakthrough comes through content-led social learning.

Principles based.

And “Just in time.”

Set in practical context.

Personalized, yet shared.

Relevant. And ongoing …

Because learning never stops.

And is increasingly—enhanced by AI.

Nobody want to sit through hours and hours of "lessons" anymore …

They want to find someone who can coach them to success.

And, just so you know …

This deal works for me—Geoff Peck

Because it's taken me nearly two decades to put this together.

And if you stay, I win.

 … So I'm deeply committed to helping you succeed!

HERE’S WHAT TO DO NEXT

We’re building this community for people like you.

But to do that properly—we need your help shaping it.

We’ve got nine quick questions.

That’s it.

It can take as little as 3 minutes to complete.

But—as always—a little more thought and effort serves everyone better.

And yes, your perspective does matter.

At the end of those nine questions,

You’ll get the option to subscribe for updates

And be first in line when benefits start rolling out.

Click the button below to help us shape what everyone else will wish they'd found sooner.

NOTICE: This Ground Floor Opportunity is short. Don't Miss Out! Start Now and Be a Founder.

FAQs

You won't just keep up. You'll start showing others how it's done.

¹ Dr. Corrie Block, “12 Reasons Your Digital Transformation Will Fail,” Forbes, March 16, 2022, https://www.forbes.com/sites/forbescoachescouncil/2022/03/16/12-reasons-your-digital-transformation-will-fail/